Turn rough ideas into focused brands and product concepts
Brand Storming Method
Brand Storming Is Not Just Naming
Brand storming turns a rough idea into a small business unit: name, target user, problem, channel, first product, and a way to track revenue and expenses.
| Part | Question |
|---|---|
| Brand name | What name is memorable and can live as a domain or product? |
| Target user | Who are the first 10 people who may use or buy it? |
| Problem | What pain is strong enough that people may pay? |
| First product | What is the smallest useful version? |
| Source | Where will the first project or customer come from? |
| Revenue | Project fee, subscription, commission, or retainer? |
- One brand needs one clear function sentence.
- Do not start with the logo; start with user and workflow.
- Do not build too many features before the first transaction.
- A brand can be small, but revenue and expense records must be clear.